Meet our motivated and driven team.
We call ourselves your partner because we’re just as focused on your financial success as you are. We’re passionate about strengthening the financial performance of small businesses in Australia. We’re proud to be a partner in your success.
James is a Chartered Accountant with over 15 years’ accounting and advisory experience. He specialises in business strategy and tax planning advice and is known for providing practical and commercial solutions for his clients. He brings deep technical expertise across all areas of compliance, taxation and strategy to each client engagement.
Laela is a chartered accountant who commenced her career over 30 years ago, working with a range of medium and large companies. After starting a family, she decided to focus on small business, and has been assisting small business clients with business management, tax planning and tax strategies ever since. She combines her extensive business experience and acumen with a hands-on, personal approach to provide her clients with holistic and practical advice.
George is a Chartered Accountant who has run businesses since 2006. He has been a director of Prime Partners (including its predecessors) since 2012. George introduces a professional edge to his clients and teaches them how to break free of their business and allow it to prosper. With a particular focus on helping clients achieve rapid growth, he has guided many businesses to become top performers within their industry.
Jules is one of our two senior managers. He is a chartered accountant with over 12 years’ experience, and has a particular focus on business taxation and advice.
Kristina is a chartered accountant with over 10 years’ experience. She has particular expertise in small business tax and assisting small business clients with the management of their business.
Jackie is a chartered accountant with over 15 years’ experience in a range of accounting and advisory roles. She brings expertise in the preparation of financial statements, income tax returns, business activity statements, payroll tax, workers compensation, fringe benefits tax, bookkeeping work and other consulting work.
Tom has completed all the units in his chartered accounting program, and will become a chartered accountant later this year. Tom has an interest in helping clients with Xero, preparing management reporting packages and providing sound tax advice.
Individual Tax Return & Small Business Specialist
Tate looks after our individual tax returns and small business clients.
Head of Bookkeeping
Janine has global experience, having worked in accounting and finance roles in Cape Town, London, the Netherlands, Hong Kong and Sydney. Janine leads our bookkeeping team, and will oversee the staff who will prepare your BAS, IAS and attend to your other bookkeeping requirements.
Kirsten is working towards her Chartered Accounting qualificiation. She will assist Janine with your bookkeeping work. She has a particular interest in helping clients get set up in Xero and use features like payroll, as well as preparing BAS’s and IAS’s for clients.
Venice Dela Cruz
As a part of Prime Partners’ bookkeeping team, Venice assists clients with bank reconciliations, payroll processing, preparation of business activity statements and other matters.
Head of Superannuation
Reece is the head of our self-managed superannuation division. He is a chartered accountant with over 7 years’ experience. He is also an accredited SMSF Association SMSF Specialist Advisor.
Working closely with the Head of Superannuation, Amy assists with a range of compliance matters connected with our clients’ self-managed superannuation funds.
Client Services Manager
Virginia will assist you with all administrative matters. She can help you to liaise with the ATO, file documents with ASIC, book meetings with the accountants, and send in information to prepare your annual accounts.
Ritchie will assist you with all administrative matters. She can help you to liaise with the ATO, file documents with ASIC, book meetings with the accountants, and send in information to prepare your annual accounts.
Phoebe will assist you with all administrative matters. She can help you to liaise with the ATO, file documents with ASIC, book meetings with the accountants, and send in information to prepare your annual accounts.